What's a good CPA for health & beauty brands?
The median CPA for health & beauty brands is $33.44. The top 25% reach $16.77.
Benchmarked against an extra large cohort of health & beauty brands · last 90 days · updated Sep 21, 2026
CPA · Cost per Acquisition
ⓘMedian
$0.00
How we calculate this
Cost per Acquisition — your total ad spend divided by the purchases it drove. We report the median — not the mean — across a extra large cohort of anonymized health & beauty brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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