What's a good ATC Rate for health & beauty brands?
The median ATC Rate for health & beauty brands is 3.13×. The top 25% reach 5.67×.
Benchmarked against an extra large cohort of health & beauty brands · last 90 days · updated Sep 21, 2026
ATC Rate · Add-to-Cart Rate
ⓘMedian
3.13×
How we calculate this
Add-to-Cart Rate — add_to_cart_events / sessions. We report the median — not the mean — across a extra large cohort of anonymized health & beauty brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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