What's a good CPM for health & beauty brands?

The median CPM for health & beauty brands is $19.15. The top 25% reach $10.53.

Benchmarked against an extra large cohort of health & beauty brands · last 90 days · updated Sep 21, 2026
CPM · Cost per Mille
ⓘ
Median
$0.00
$5.38$19.15$64.12

How we calculate this

Cost per Mille — what you pay for one thousand ad impressions (spend ÷ impressions × 1,000). We report the median — not the mean — across a extra large cohort of anonymized health & beauty brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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