What's a good NC % for health & beauty brands?
The median NC % for health & beauty brands is 56.25%. The top 25% reach 83.33%.
Benchmarked against an extra large cohort of health & beauty brands · last 90 days · updated Aug 19, 2026
NC % · New Customer Rate
ⓘMedian
56.25%
How we calculate this
New Customer Rate — new_customer_orders / total_orders. We report the median — not the mean — across a extra large cohort of anonymized health & beauty brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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