What's a good CVR for health & beauty brands?
The median CVR for health & beauty brands is 2.56%. The top 25% reach 5.78%.
Benchmarked against an extra large cohort of health & beauty brands · last 90 days · updated Aug 19, 2026
CVR · Conversion Rate
ⓘMedian
2.56%
How we calculate this
Conversion Rate — the share of ad-driven visits that became a purchase. We report the median — not the mean — across a extra large cohort of anonymized health & beauty brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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