What's a good CVR for home & garden brands?
The median CVR for home & garden brands is 1.44%. The top 25% reach 3.10%.
Benchmarked against an extra large cohort of home & garden brands · last 90 days · updated Sep 21, 2026
CVR · Conversion Rate
ⓘMedian
1.44%
How we calculate this
Conversion Rate — the share of ad-driven visits that became a purchase. We report the median — not the mean — across a extra large cohort of anonymized home & garden brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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