What's a good CVR for health & wellness brands?
The median CVR for health & wellness brands is 1.70%. The top 25% reach 3.89%.
Benchmarked against an extra large cohort of health & wellness brands · last 90 days · updated Aug 19, 2026
CVR · Conversion Rate
ⓘMedian
1.70%
How we calculate this
Conversion Rate — the share of ad-driven visits that became a purchase. We report the median — not the mean — across a extra large cohort of anonymized health & wellness brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.