What's a good CTR for health & wellness brands?
The median CTR for health & wellness brands is 2.39%. The top 25% reach 4.31%.
Benchmarked against an extra large cohort of health & wellness brands · last 90 days · updated Aug 19, 2026
CTR · Click-Through Rate
ⓘMedian
2.39%
How we calculate this
Click-Through Rate — the share of impressions that turned into a click. We report the median — not the mean — across a extra large cohort of anonymized health & wellness brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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