What's a good NC % for sports & outdoors brands?
The median NC % for sports & outdoors brands is 78.41%. The top 25% reach 100.00%.
Benchmarked against an extra large cohort of sports & outdoors brands · last 90 days · updated Sep 21, 2026
NC % · New Customer Rate
ⓘMedian
78.41%
How we calculate this
New Customer Rate — new_customer_orders / total_orders. We report the median — not the mean — across a extra large cohort of anonymized sports & outdoors brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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