What's a good CPA for sports & outdoors brands?

The median CPA for sports & outdoors brands is $50.60. The top 25% reach $24.88.

Benchmarked against an extra large cohort of sports & outdoors brands · last 90 days · updated Aug 19, 2026
CPA · Cost per Acquisition
Median
$0.00
$13.39$50.60$266.90

How we calculate this

Cost per Acquisition — your total ad spend divided by the purchases it drove. We report the median — not the mean — across a extra large cohort of anonymized sports & outdoors brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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