What's a good CPA for other brands?

The median CPA for other brands is $48.86. The top 25% reach $28.20.

Benchmarked against an extra large cohort of other brands · last 90 days · updated Aug 19, 2026
CPA · Cost per Acquisition
Median
$0.00
$17.31$48.86$221.92

How we calculate this

Cost per Acquisition — your total ad spend divided by the purchases it drove. We report the median — not the mean — across a extra large cohort of anonymized other brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

Industry benchmarks are just the beginning.

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