What's a good ROAS for other brands?
The median ROAS for other brands is 1.65×. The top 25% reach 2.80×.
Benchmarked against an extra large cohort of other brands · last 90 days · updated Sep 21, 2026
ROAS · Return on Ad Spend
ⓘMedian
0.00×
How we calculate this
Return on Ad Spend — the revenue an ad platform attributes to your spend, divided by that spend. We report the median — not the mean — across a extra large cohort of anonymized other brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.