What's a good ROAS for food & beverage brands?

The median ROAS for food & beverage brands is 2.59×. The top 25% reach 5.43×.

Benchmarked against an extra large cohort of food & beverage brands · last 90 days · updated Aug 19, 2026
ROAS · Return on Ad Spend
Median
0.00×
0.55×2.59×11.19×

How we calculate this

Return on Ad Spend — the revenue an ad platform attributes to your spend, divided by that spend. We report the median — not the mean — across a extra large cohort of anonymized food & beverage brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

Industry benchmarks are just the beginning.

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