What's a good ROAS for toys, art & collectibles brands?

The median ROAS for toys, art & collectibles brands is 2.27×. The top 25% reach 4.65×.

Benchmarked against a large cohort of toys, art & collectibles brands · last 90 days · updated Aug 19, 2026
ROAS · Return on Ad Spend
Median
0.00×
0.67×2.27×9.71×

How we calculate this

Return on Ad Spend — the revenue an ad platform attributes to your spend, divided by that spend. We report the median — not the mean — across a large cohort of anonymized toys, art & collectibles brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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