What's a good ATC Rate for toys, art & collectibles brands?
The median ATC Rate for toys, art & collectibles brands is 2.59×. The top 25% reach 4.89×.
Benchmarked against a large cohort of toys, art & collectibles brands · last 90 days · updated Aug 19, 2026
ATC Rate · Add-to-Cart Rate
ⓘMedian
2.59×
How we calculate this
Add-to-Cart Rate — add_to_cart_events / sessions. We report the median — not the mean — across a large cohort of anonymized toys, art & collectibles brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.