What's a good Discount Rate for food & beverage brands?
The median Discount Rate for food & beverage brands is 6.25%. The top 25% reach 1.94%.
Benchmarked against an extra large cohort of food & beverage brands · last 90 days · updated Aug 19, 2026
Discount Rate · Discount Rate
ⓘMedian
6.25%
How we calculate this
Discount Rate — discounted_orders / total_orders. We report the median — not the mean — across a extra large cohort of anonymized food & beverage brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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