What's a good Discount Rate for pets & animals brands?
The median Discount Rate for pets & animals brands is 5.99%. The top 25% reach 1.96%.
Benchmarked against a large cohort of pets & animals brands · last 90 days · updated Aug 19, 2026
Discount Rate · Discount Rate
ⓘMedian
5.99%
How we calculate this
Discount Rate — discounted_orders / total_orders. We report the median — not the mean — across a large cohort of anonymized pets & animals brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.