What's a good Discount Rate for pets & animals brands?
The median Discount Rate for pets & animals brands is 6.19%. The top 25% reach 2.09%.
Benchmarked against a large cohort of pets & animals brands · last 90 days · updated Sep 21, 2026
Discount Rate · Discount Rate
ⓘMedian
6.19%
How we calculate this
Discount Rate — discounted_orders / total_orders. We report the median — not the mean — across a large cohort of anonymized pets & animals brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.