What's a good Discount Rate for baby brands?

The median Discount Rate for baby brands is 5.80%. The top 25% reach 1.95%.

Benchmarked against a large cohort of baby brands · last 90 days · updated Sep 21, 2026
Discount Rate · Discount Rate
ⓘ
Median
5.80%
0.00%5.80%28.36%

How we calculate this

Discount Rate — discounted_orders / total_orders. We report the median — not the mean — across a large cohort of anonymized baby brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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