What's a good CPA for baby brands?
The median CPA for baby brands is $34.87. The top 25% reach $18.32.
Benchmarked against a large cohort of baby brands · last 90 days · updated Sep 21, 2026
CPA · Cost per Acquisition
ⓘMedian
$0.00
How we calculate this
Cost per Acquisition — your total ad spend divided by the purchases it drove. We report the median — not the mean — across a large cohort of anonymized baby brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.