What's a good CPA for lifestyle & boutique brands?

The median CPA for lifestyle & boutique brands is $39.72. The top 25% reach $20.47.

Benchmarked against a large cohort of lifestyle & boutique brands · last 90 days · updated Aug 19, 2026
CPA · Cost per Acquisition
Median
$0.00
$11.31$39.72$178.91

How we calculate this

Cost per Acquisition — your total ad spend divided by the purchases it drove. We report the median — not the mean — across a large cohort of anonymized lifestyle & boutique brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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