What's a good AOV for lifestyle & boutique brands?
The median AOV for lifestyle & boutique brands is $75.03. The top 25% reach $127.84.
Benchmarked against a large cohort of lifestyle & boutique brands · last 90 days · updated Aug 19, 2026
AOV · Average Order Value
ⓘMedian
$75.03
How we calculate this
Average Order Value — order revenue divided by the number of orders. We report the median — not the mean — across a large cohort of anonymized lifestyle & boutique brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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