What's a good CPM for pets & animals brands?

The median CPM for pets & animals brands is $19.63. The top 25% reach $11.83.

Benchmarked against a large cohort of pets & animals brands · last 90 days · updated Sep 21, 2026
CPM · Cost per Mille
ⓘ
Median
$0.00
$6.71$19.63$57.59

How we calculate this

Cost per Mille — what you pay for one thousand ad impressions (spend ÷ impressions × 1,000). We report the median — not the mean — across a large cohort of anonymized pets & animals brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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