What's a good CPM for apparel & accessories brands?

The median CPM for apparel & accessories brands is $12.59. The top 25% reach $7.55.

Benchmarked against an extra large cohort of apparel & accessories brands · last 90 days · updated Aug 19, 2026
CPM · Cost per Mille
Median
$0.00
$4.13$12.59$35.19

How we calculate this

Cost per Mille — what you pay for one thousand ad impressions (spend ÷ impressions × 1,000). We report the median — not the mean — across a extra large cohort of anonymized apparel & accessories brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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