What's a good CPC for apparel & accessories brands?

The median CPC for apparel & accessories brands is $0.65. The top 25% reach $0.40.

Benchmarked against an extra large cohort of apparel & accessories brands · last 90 days · updated Aug 19, 2026
CPC · Cost per Click
Median
$0.65
$0.23$0.65$1.50

How we calculate this

Cost per Click — your ad spend divided by the clicks it generated. We report the median — not the mean — across a extra large cohort of anonymized apparel & accessories brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

Industry benchmarks are just the beginning.

Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.

Frequently asked questions