What's a good ROAS for internet & ecommerce brands?
The median ROAS for internet & ecommerce brands is 2.02×. The top 25% reach 5.33×.
Benchmarked against a small cohort of internet & ecommerce brands · last 90 days · updated Aug 19, 2026
ROAS · Return on Ad Spend
ⓘMedian
0.00×
How we calculate this
Return on Ad Spend — the revenue an ad platform attributes to your spend, divided by that spend. We report the median — not the mean — across a small cohort of anonymized internet & ecommerce brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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