What's a good CVR for internet & ecommerce brands?
The median CVR for internet & ecommerce brands is 1.80%. The top 25% reach 4.71%.
Benchmarked against a small cohort of internet & ecommerce brands · last 90 days · updated Sep 21, 2026
CVR · Conversion Rate
ⓘMedian
1.80%
How we calculate this
Conversion Rate — the share of ad-driven visits that became a purchase. We report the median — not the mean — across a small cohort of anonymized internet & ecommerce brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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