What's a good CTR for internet & ecommerce brands?
The median CTR for internet & ecommerce brands is 2.29%. The top 25% reach 4.39%.
Benchmarked against a small cohort of internet & ecommerce brands · last 90 days · updated Sep 21, 2026
CTR · Click-Through Rate
ⓘMedian
2.29%
How we calculate this
Click-Through Rate — the share of impressions that turned into a click. We report the median — not the mean — across a small cohort of anonymized internet & ecommerce brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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