What's a good CPC for internet & ecommerce brands?
The median CPC for internet & ecommerce brands is $0.81. The top 25% reach $0.51.
Benchmarked against a small cohort of internet & ecommerce brands · last 90 days · updated Aug 19, 2026
CPC · Cost per Click
ⓘMedian
$0.81
How we calculate this
Cost per Click — your ad spend divided by the clicks it generated. We report the median — not the mean — across a small cohort of anonymized internet & ecommerce brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.