What's a good ROAS for marketing & advertising brands?
The median ROAS for marketing & advertising brands is 1.56×. The top 25% reach 4.30×.
Benchmarked against a small cohort of marketing & advertising brands · last 90 days · updated Sep 21, 2026
ROAS · Return on Ad Spend
ⓘMedian
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How we calculate this
Return on Ad Spend — the revenue an ad platform attributes to your spend, divided by that spend. We report the median — not the mean — across a small cohort of anonymized marketing & advertising brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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