What's a good NC % for marketing & advertising brands?
The median NC % for marketing & advertising brands is 59.50%. The top 25% reach 90.23%.
Benchmarked against a small cohort of marketing & advertising brands · last 90 days · updated Sep 21, 2026
NC % · New Customer Rate
ⓘMedian
59.50%
How we calculate this
New Customer Rate — new_customer_orders / total_orders. We report the median — not the mean — across a small cohort of anonymized marketing & advertising brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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