What's a good Discount Rate for marketing & advertising brands?
The median Discount Rate for marketing & advertising brands is 2.71%. The top 25% reach 0.00%.
Benchmarked against a small cohort of marketing & advertising brands · last 90 days · updated Sep 21, 2026
Discount Rate · Discount Rate
ⓘMedian
2.71%
How we calculate this
Discount Rate — discounted_orders / total_orders. We report the median — not the mean — across a small cohort of anonymized marketing & advertising brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.