What's a good CPM for marketing & advertising brands?

The median CPM for marketing & advertising brands is $13.51. The top 25% reach $8.87.

Benchmarked against a small cohort of marketing & advertising brands · last 90 days · updated Aug 19, 2026
CPM · Cost per Mille
Median
$0.00
$5.81$13.51$83.57

How we calculate this

Cost per Mille — what you pay for one thousand ad impressions (spend ÷ impressions × 1,000). We report the median — not the mean — across a small cohort of anonymized marketing & advertising brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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