What's a good CPA for books & music brands?

The median CPA for books & music brands is $33.00. The top 25% reach $18.74.

Benchmarked against a medium cohort of books & music brands · last 90 days · updated Sep 21, 2026
CPA · Cost per Acquisition
ⓘ
Median
$0.00
$11.58$33.00$127.45

How we calculate this

Cost per Acquisition — your total ad spend divided by the purchases it drove. We report the median — not the mean — across a medium cohort of anonymized books & music brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

Industry benchmarks are just the beginning.

Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.

Frequently asked questions