What's a good AOV for books & music brands?

The median AOV for books & music brands is $59.05. The top 25% reach $87.82.

Benchmarked against a medium cohort of books & music brands · last 90 days · updated Sep 21, 2026
AOV · Average Order Value
ⓘ
Median
$59.05
$31.65$59.05$139.88

How we calculate this

Average Order Value — order revenue divided by the number of orders. We report the median — not the mean — across a medium cohort of anonymized books & music brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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