What's a good CPC for books & music brands?
The median CPC for books & music brands is $0.73. The top 25% reach $0.43.
Benchmarked against a medium cohort of books & music brands · last 90 days · updated Sep 21, 2026
CPC · Cost per Click
ⓘMedian
$0.73
How we calculate this
Cost per Click — your ad spend divided by the clicks it generated. We report the median — not the mean — across a medium cohort of anonymized books & music brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.