What's a good ROAS for software & saas brands?

The median ROAS for software & saas brands is 1.05×. The top 25% reach 2.83×.

Benchmarked against a small cohort of software & saas brands · last 90 days · updated Aug 19, 2026
ROAS · Return on Ad Spend
Median
0.00×
0.13×1.05×13.42×

How we calculate this

Return on Ad Spend — the revenue an ad platform attributes to your spend, divided by that spend. We report the median — not the mean — across a small cohort of anonymized software & saas brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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