What's a good CVR for software & saas brands?
The median CVR for software & saas brands is 1.11%. The top 25% reach 3.48%.
Benchmarked against a small cohort of software & saas brands · last 90 days · updated Aug 19, 2026
CVR · Conversion Rate
ⓘMedian
1.11%
How we calculate this
Conversion Rate — the share of ad-driven visits that became a purchase. We report the median — not the mean — across a small cohort of anonymized software & saas brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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