What's a good AOV for elearning & online courses brands?
The median AOV for elearning & online courses brands is $53.31. The top 25% reach $114.28.
Benchmarked against a medium cohort of elearning & online courses brands · last 90 days · updated Aug 19, 2026
AOV · Average Order Value
ⓘMedian
$53.31
How we calculate this
Average Order Value — order revenue divided by the number of orders. We report the median — not the mean — across a medium cohort of anonymized elearning & online courses brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.