What's a good CTR for elearning & online courses brands?
The median CTR for elearning & online courses brands is 2.88%. The top 25% reach 5.21%.
Benchmarked against a medium cohort of elearning & online courses brands · last 90 days · updated Aug 19, 2026
CTR · Click-Through Rate
ⓘMedian
2.88%
How we calculate this
Click-Through Rate — the share of impressions that turned into a click. We report the median — not the mean — across a medium cohort of anonymized elearning & online courses brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.