What's a good CVR for elearning & online courses brands?

The median CVR for elearning & online courses brands is 1.63%. The top 25% reach 3.12%.

Benchmarked against a medium cohort of elearning & online courses brands · last 90 days · updated Aug 19, 2026
CVR · Conversion Rate
Median
1.63%
0.36%1.63%5.47%

How we calculate this

Conversion Rate — the share of ad-driven visits that became a purchase. We report the median — not the mean — across a medium cohort of anonymized elearning & online courses brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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