What's a good ROAS for arts & culture brands?

The median ROAS for arts & culture brands is 1.80×. The top 25% reach 3.20×.

Benchmarked against a small cohort of arts & culture brands · last 90 days · updated Sep 21, 2026
ROAS · Return on Ad Spend
ⓘ
Median
0.00×
0.45×1.80×6.22×

How we calculate this

Return on Ad Spend — the revenue an ad platform attributes to your spend, divided by that spend. We report the median — not the mean — across a small cohort of anonymized arts & culture brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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