What's a good CPM for arts & culture brands?

The median CPM for arts & culture brands is $14.47. The top 25% reach $9.21.

Benchmarked against a small cohort of arts & culture brands · last 90 days · updated Aug 19, 2026
CPM · Cost per Mille
Median
$0.00
$5.53$14.47$38.46

How we calculate this

Cost per Mille — what you pay for one thousand ad impressions (spend ÷ impressions × 1,000). We report the median — not the mean — across a small cohort of anonymized arts & culture brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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