What's a good AOV for professional training & coaching brands?

The median AOV for professional training & coaching brands is $90.00. The top 25% reach $421.02.

Benchmarked against a small cohort of professional training & coaching brands · last 90 days · updated Aug 19, 2026
AOV · Average Order Value
Median
$90.00
$20.91$90.00$935.72

How we calculate this

Average Order Value — order revenue divided by the number of orders. We report the median — not the mean — across a small cohort of anonymized professional training & coaching brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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