What's a good NC % for professional training & coaching brands?

The median NC % for professional training & coaching brands is 87.75%. The top 25% reach 100.00%.

Benchmarked against a small cohort of professional training & coaching brands · last 90 days · updated Aug 19, 2026
NC % · New Customer Rate
Median
87.75%
8.68%87.75%100.00%

How we calculate this

New Customer Rate — new_customer_orders / total_orders. We report the median — not the mean — across a small cohort of anonymized professional training & coaching brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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