What's a good NC % for professional training & coaching brands?
The median NC % for professional training & coaching brands is 85.88%. The top 25% reach 100.00%.
Benchmarked against a small cohort of professional training & coaching brands · last 90 days · updated Sep 21, 2026
NC % · New Customer Rate
ⓘMedian
85.88%
How we calculate this
New Customer Rate — new_customer_orders / total_orders. We report the median — not the mean — across a small cohort of anonymized professional training & coaching brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.