What's a good CPM for business supplies & equipment brands?
The median CPM for business supplies & equipment brands is $17.33. The top 25% reach $10.26.
Benchmarked against a medium cohort of business supplies & equipment brands · last 90 days · updated Sep 21, 2026
CPM · Cost per Mille
ⓘMedian
$0.00
How we calculate this
Cost per Mille — what you pay for one thousand ad impressions (spend ÷ impressions × 1,000). We report the median — not the mean — across a medium cohort of anonymized business supplies & equipment brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.