What's a good CPC for business supplies & equipment brands?
The median CPC for business supplies & equipment brands is $0.98. The top 25% reach $0.64.
Benchmarked against a medium cohort of business supplies & equipment brands · last 90 days · updated Aug 19, 2026
CPC · Cost per Click
ⓘMedian
$0.98
How we calculate this
Cost per Click — your ad spend divided by the clicks it generated. We report the median — not the mean — across a medium cohort of anonymized business supplies & equipment brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.