What's a good CPM for media & publishing brands?
The median CPM for media & publishing brands is $16.38. The top 25% reach $8.45.
Benchmarked against a medium cohort of media & publishing brands · last 90 days · updated Sep 21, 2026
CPM · Cost per Mille
ⓘMedian
$0.00
How we calculate this
Cost per Mille — what you pay for one thousand ad impressions (spend ÷ impressions × 1,000). We report the median — not the mean — across a medium cohort of anonymized media & publishing brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
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