What's a good CPC for media & publishing brands?
The median CPC for media & publishing brands is $0.81. The top 25% reach $0.44.
Benchmarked against a medium cohort of media & publishing brands · last 90 days · updated Sep 21, 2026
CPC · Cost per Click
ⓘMedian
$0.81
How we calculate this
Cost per Click — your ad spend divided by the clicks it generated. We report the median — not the mean — across a medium cohort of anonymized media & publishing brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →
Industry benchmarks are just the beginning.
Move beyond broad averages with personalized benchmarks built into Triple Whale Attribution — so you can scale spend with confidence.