What's a good ATC Rate for healthcare providers brands?

The median ATC Rate for healthcare providers brands is 2.58×. The top 25% reach 4.13×.

Benchmarked against a small cohort of healthcare providers brands · last 90 days · updated Aug 19, 2026
ATC Rate · Add-to-Cart Rate
Median
2.58×
0.44×2.58×6.44×

How we calculate this

Add-to-Cart Rate — add_to_cart_events / sessions. We report the median — not the mean — across a small cohort of anonymized healthcare providers brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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