What's a good ATC Rate for agriculture & food production brands?

The median ATC Rate for agriculture & food production brands is 2.00×. The top 25% reach 2.94×.

Benchmarked against a small cohort of agriculture & food production brands · last 90 days · updated Aug 19, 2026
ATC Rate · Add-to-Cart Rate
Median
2.00×
0.00×2.00×5.58×

How we calculate this

Add-to-Cart Rate — add_to_cart_events / sessions. We report the median — not the mean — across a small cohort of anonymized agriculture & food production brands over a rolling 90-day window, refreshed daily. Medians resist outliers, so one runaway account can't skew the number. Every cohort respects a minimum-brand floor for anonymity. Read the full methodology →

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